Internet is loaded with websites by the ton.
So how does SEO take place. The search engines such as Google place highest priority to original content. Those sites that are frequently updated are known to increase the organic traffic on the site. These sites are found to be more searched and referred by the browsers.
It is found that 76% of the marketers who have SEO campaigns in place invest in content creation. 50% of the consumers are known to click on a search if the brand appears multiple times on he result page.
So try to make a page that you become the authority on the subject. This is the key to effective Search Engine Optimization.