Both social media and search engines play a dominant role in marketing. However, marketers have varied opinions on the influence of the both. Based upon majority opinions, advantages with social media and search engines are given below.
Search Engines
SEO help generating improved and higher number of leads when compared to social media marketing. And for getting local reaching, search engines influence customers than any other marketing technique.
Social Media Marketing
Social Media Marketing helps in promoting brands, increasing traffic and subscriber, and getting improved search rankings. Great level of interactivity is allowed in this type of marketing. However, 505 of marketers say social media has impacted their Search Engine Marketing and 29% of marketer clubbed parts of both social and search strategies.
