According to a recent report from the Nielsen, it was reported that most of customers trust the brand that is suggested by the family friends or relatives.While purchasing products by following the traditional advertising more than 55% trust the articles about products in the news paper, 47% trust advertisements on television, 47% go through the ads in magazines, 42% prefer advertisement on radio and 41% trust product related ad that are showed before the movie.
Some consumers even prefer product advertisements that come in their smartphones. However the level of consumer trust is very less in mobile advertising but statistics show that it has been improved by 61% from the year 2007.
More than 33% consumers trust the display ads on the mobile devices and 29% believe th text ads that are directed by companies in the form of messages.
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