It seems blogs, social media came into existence for the sole purpose of serving the needs of women!Ladies out there trust these sources more and more everyday. 81% women trust blogs, 73% women trust Twitter as their source. The buy items if it has been recommended in any of the blogs or social media. 33% women buy items if there is recommendation in Facebook.
Blogs not only advocate but also help women in making purchasing decisions. Women use blogs most for getting product information (37%), to seek advice and information (39%) and also to find out about new products (41%). On the other hand, women trust Facebook more for having fun (77%), update friends and family (87%) and for entertainment (69%).
