Colors posses a psychology and chemistry of their own which is why, it is very important that you be aware of the meaning of the colors that your brand is portrayed in.
Studies prove that the color that you choose for your brand influences 60% to 80% of the purchasing decision of the customers. Also, it would not do good to consider the consumers ignorant since they are acutely aware if a brand and its logo , really do connect.
33% of the top brands use the color blue in their logos while 29% of them have been found to prefer red whereas 95% of them have been found to be using only one or two color in their logos.
