Most of the companies who market on social media sites do not have an idea about their value on these sites which leads them to make mistakes in strategies that is otherwise quite harmful from the customer-rating point of view.
Which is why, it is necessary to specifically define the KPIs for their networks that is not just measurable but also distinct. Also, their metrics should be in line with the business goals.
It is also necessary to create filters for social campaigns along with creating media lading pages.
