Influencer marketing is one of the emerging forms of marketing. It is the process of connecting with the person who earns expertise in a specific field and carries out a marketing campaign with them.
It is very important to understand the concept of influencer marketing before indulging ourselves in it. It was found in one of the studies by marketing dive that 39% marketers will increase their influencer marketing budgets in 2018 and if we look at past data it was found by influencing that nearly 80% of fashion professionals in Europe and US implemented influencer marketing campaigns.
As per the above statistics, it is clear that the importance of influencer marketing is increasing. But there are various things to look before selecting an influencer such as Reach, Relevance, reference, etc. Here are some Do’s and Don'ts which will help you to carry out the successful influencer marketing campaign. Have a look at it.