Everybody is high on the virtual technology wave and for business owners,it is essential to assess the wind and set sail in the same direction of the crowd if it looks promising of a profit. As a large part of the world population is spending a lot of time on their mobile devices,that too on different apps, it is only normal for a business owner to give a thought or two about their business having its own app.
After all, that will help with brand marketing as well as customer relationship management right? Well, that might not be the case for every single business. While business apps might be beneficial in some cases, in others,it might be unnecessary. Moreover,business app development costs a considerable amount of money and timeand so does maintaining the app and keeping it updated.
The businesses that are more likely to benefit from having their own appears
- Retail: About 30% of shopping worldwide now happens on mobile devices, and the numbers are likely to grow with time.
- Food and Restaurants: Apps related to food and eateries are gaining popularity among the masses as it makes ordering simple,allows people to reserve tables online,pre-access to menu and delivery options
- Entertainment: The evolving world of entertainment business has a significant part of it now dependent on virtual platforms. From streaming applications to personalized apps and games endorsed by celebrities-apps are a good way for brand visibility as well as relevance.