The social media is an intricate platform that is renovating the digital landscape,sweeping away with its wave millennials andnonmillennials alike. But there is a distinct change in the pattern of social media usage by millennials as they are taking a step back to reevaluate which platforms they want to participate on the most.
Some of the millennial social media trends of 2017 include:
- Millennials are limiting their Facebook usage. The reason? This famous social media network that was initially created for the young college-going population has now shifted to almost a 1:1 ratio in its younger vs older users. Hence, when the parents arrived,the party got over.
- According to a recent survey,43% of millennials still use Facebook daily but the social media platform is more famous amongst the baby boomers.
- Another reason for millennials opting out on Facebook comes from the psychological effect that this platform has on its users- millennials are fed up of a polarizing newsfeed and are looking for less constricted platforms
Younger millennials are more fascinated by the concept of disappearing media, offered first by Snapchat and now by Instagram and WhatsApp,with Facebook joining the bandwagon recently as well. However, Instagram is fast becoming the most popular social media amongst millennials of age 18-24,30% of whom are on the platform,daily