The use of social media continues to increase year on year. In fact, there are said to be 3.48 billion active social media users globally in 2020. That's the growth of 9% since just 2018!
The main social platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest, offer marketers incredible opportunities to target specific audiences. The data each platform has on their user's interests and behaviors is immense. And whilst that certainly has privacy concerns for users, for marketers, it's an invaluable seam of data-rich information to help accurately match the right offer to the right audiences at the right time.
By building customer avatars, marketers can pinpoint where and on which platforms those audiences hang out. Which is why we put the below infographic together. It highlights key stats like demographics, usage, and key marketing opportunities so PPC agencies can make informed decisions with their ad spend strategies.
Take the stats to overwhelm out of the equation and focus on where to best spend your marketing budget with this key info at hand.