Have you ever put something in your online shopping cart, abandoned it, only to be reminded of the product again while searching across the web? Paid search is responsible for those reminders as well as other product and service placements as we browse the internet. Paid search is a form of digital advertising that allows businesses to display ads on search engines such as Google and Yahoo!. Advertisers only pay for the clicks that they get, so it is an appealing and easy marketing tactic because it is quantifiable.
This infographic presents the Fortune 100 companies that spent the most on paid search during the year of 2020, which caused an unprecedented shift to extreme reliance on the internet for work, socializing, and shopping. Alphabet, Amazon, and Charter Communications dominate the chart with massive paid search budgets. Home Depot is also high on the list, which makes sense due to the explosion in home improvement projects across the globe.