Social media has vital role to play during the election time and it is determined that most of voters participate in election after looking at the polling percentage on several social media networks. It is stated 46% of Americans prefer using social media sites to get latest information related to election campaign. Over 10% of people in America used face book and MySpace to gather information of the campaign.
The impact of social media in US elections for the year 2012, 825 of adults in America has received information related to election through social media and 62% of Americans expect that the nominated candidates must have a profile in social media.
The present president of America, Barack Obama has 12 million followers in various social networking sites. And sources state that 38% of voters said that social media sites will aid them in determining their voting choice. More than 7% of adults in America have subscribed either to a political group or a politician in the social media.