More or less both online shopping and offline shopping is doing the same business. The reason People are using web as a virtual window shopping and then buying at the products at high street. 45% of the consumers are shopping online and 55% prefer the high street. And 64% research their products online before buying them.
This preference is also based on gender. 71% women research online before buying offline as compared to 52% men. The reasons people opt for offline shopping after online research are (1) they don't want to wait for the product (2) they want to see the product in person before buying it.
Because of this trend, cross-channel commerce is set to grow 5 times the size of e-commerce by 2015.
