Social media management is an off-shoot of social media marketing. Research has established that 85% of marketers have their presence in social networking sites to reach customers at various touch points. 60% of the marketers measure the success of their social media efforts by the number of likes.
Social media monitoring leaves a positive impact on the brand image and 63% marketers in the USA assert this fact. Almost all of the fortune 500 companies have a social media marketing plan in place.
More than half of the top 100 websites in the USA facilitate social media log-in. 50% of the top 10,000 websites are integrated with Facebook. It is proven that socially connected users spend double the time on a website than normal users.