Email marketing is the latest buzz word in the field of marketing.
It is considered as the most effective tool for converting a prospective client, in comparison to search and social media networks. Lets look at the statistics.
Research was conducted by marketing the same products through the 3 different styles. It was found that email, with 10.9%, clocked the maximum number of add to cart rates per person. Surprisingly, social networking trailed behind at 2%.
Owing to these statistics it is estimated that by the year 2016, spending on email marketing is going to hit the new high of $2.5 billion.
Some tips to make the most of email conversions are: customize your mail based on the consumer; also segregate geographies while emailing marketing content. Use analytics data to re-target interested consumers.
Finally, keep a similarity in the email and the landing page so that the consumer can connect to the product. Make your emails tech- friendly that works through a range of gadgets.