Email marketing and mobile marketing both of these have their own advantages and disadvantages. But which is more responsive among these two.
Every business is different, and every customer is unique, who thinks, acts and responds differently from the next. However you can look at stats and spot trends in the way things are moving to gain an understanding of what people want and what works well for other businesses.
Email marketing remains a very powerful and invaluable tool for small and large businesses around the world. With delivery reporting and analytics, pleasing designs, relatively low costs and the ability to send a piece of marketing material straight into someone’s inbox, it’s easy to see why it’s been so successful. There are a whopping 144.8 billion emails sent every day, which is an eye-popping display of how incredibly popular this medium is.
However mobile is still predominately in personal use and in its early days for business SMS.. On the other hand, is the astounding read rate of SMS highlighting a marketing channel where the small and big business still can take advantage from the mobile before the email takes all the attention.