Most of us are acquainted with Google. Most of our jobs are also based on using Google as the search engine. Let’s check out some of the facts about Google.
How Google Works
The search software used by Google conducts a series of simultaneous calculations within a fraction of second. It makes use of over 200 signals including the patented PageRank algorithm to evaluate the entire link structure of the web and to determine as which pages are more important.
Some important landmarks in Google’s Social media history
In the year 2004, Google launched an online social community named Orkut. In 2005, it launched Google Talk beta, which let the users talk and message using a computer microphone. In 2006, Google announced the acquisition of YouTube for $ 1.65 billion in a stock-for-stock transaction. Google Buzz was launched by the company in 2010 as an effective social networking and messaging tool.
How Google tools help us in our day to day endeavors?
- Google Search: Thousands of information sources just a click away.
- Google Calendar: Keep track of all the appointments and events.
- Google Docs: Keep your documents and notes organized.
- Google Reader: Get all the information about your favorite sites via RSS.
- Google Translator: Get access to information in any of your desired language.
- Google Analytics: Get access to your site traffic and optimize your web marketing.
How to get the most out of Google: Tips and tricks for students
According to a survey, three out of four students are not clear about how to perform a well executed search in the Google search engine. Search terms known as operators can be very helpful in finding the required information from the wide collection of data. For example, if you want only the information from the educational sites, you can follow your search query by the operator site:.edu. This way, you will get the pages only from the educational websites.
Facebook Vs Google Display network
Reports say that the average click through rate (CTR) of an advertisement on the Google display network is 0.4 %, which is about 10 times higher than that of a Facebook Ad. Depending upon the targeting options used, the CTR on the Google Display Network may be up to 36 times higher.
Popular summer searches in Google Images
The popular landmarks that people searched for in the United States are mostly national parks. People mostly queried the images for Death Valley National Park, Yosemite National Park, Sequola National Park and Redwood National Park. In addition, most of them also searched for Grand Canyon, Waimea Canyon, Empire State Building, Niagara Falls, Myrtle Beach and Times Square.
How Google ranks the pages?
Various factors are accountable for determining the page ranks. If your page contains link to higher authority sites, then Google will give your page more importance. Also, the more interactions your page gets from the social media sites, the more easily Google will recognize it.