Barcode marketing is the best technique that is used by several companies across the world to protect the official information related to company from hackers.It is not an easy task to decode the bar code and acquire information that is placed in the bar code.
It is determined that 30 % – 40% of all smart phone users have downloaded the barcode scanning application in their mobiles. More than 225 of top 50 fortune companies have used QR codes in OOH campaigns.
Scanning the barcodes is not an child activity and reports show that 30% of barcode scanners are aged in the range of 35 – 44. in 2010, the growth in barcode scanning has been increased by 1600% and on an average, a user scans 2 – 3 barcodes every month. Every company either chooses Spyderlynk Snaptag or Qr code to generate complex barcodes.