Did you know that print medium still matters in the digital age? This may sound surprising, but yes, it really does. As the world was becoming more and more digitalized during the last decades, we got used to seeing everything moving to the Internet. Lots of things that once existed in a physical form are now predominantly available online.
However, this fact does not necessarily make non-digital things matter less. Like print publications and media. Yes, the Internet has changed many things in our lives, but it did not change everything. We still enjoy simple traditional things like physical photographs, real (non-virtual) communication with others and of course print media.
Newspapers, magazines, catalogs and other types of print media are still around, and they do matter. More than that, in certain circumstances, print matters more than digital (which is an important aspect from a business point of view). How? The numbers and data compiled in this infographic demonstrate everything in detail.