WeChat is the most popular chat app in China. It has always dominated the Chinese market, with around 79% of China's population using the app. It is the perfect platform to create a business presence in China.
WeChat was developed in China and launched in 2010. From 2012 to 2020 WeChat experienced explosive growth as it’s MAUs skyrocketed from 50 million to 1.2 billion. The ban of Line in 2015 and WhatsApp in 2017 likely contributed to this growth.
Businesses can use 1:1 messaging for customer service or use broadcast messages for marketing.
In the following infographic, respond.io looks at the key offerings of WeChat for Business, types of business accounts, the ways to start a chat on the app, as well as the characteristics of 1-to-1 messaging, broadcast messaging, and group messaging.