Trade shows have become more common these days as it helps in brand marketing irrespective of the product and field it belongs to. The main reason behind attending the trade shows is:
• Helps you connect with prospect buyers
• Avoiding mediators and meeting the clients directly face-to-face
• Launch of a new product
• Increased media exposure
• To conduct market research
In most of the cases around 92% of the attendees are eager to learn more about the new products through trade shows. The exhibits need to be mobile friendly as it won’t be a tedious task for the visitors to search the product of interest.
Mobile technology has become a part of our day-to-day lives. According to a study conducted in the U.S citizens, around 87 hours adult spend on browsing on smart phones whereas, 34 hours browsing on the desktop on monthly basis.
Trade shows eventually have an impact on ROI for the following reasons:
• Increased sales
• Increased outreach
• Data collection
The technology reportedly attracted more visitors in 2017 by making use of different prospects like social media, mobile application, drones, charging stations and virtual gadgets for a product demonstration. Other technology orientated option that can make your trade show successful is event planning software, QR codes for the products and individual details.
Apart from using technology, you need to make sure to be constantly in touch with your lead post show because of the leads may plan to purchase in the next 6-9 months. A simple and kind gesture of sending a thank you email will give a notion that you appreciated the time you spent with them during the show.