SEO(Search engine optimization ) is a technique that is used to optimize a keyword related to particular website and improve the visibility of website to make it appear in first page of the search results. SEO professionals become expertise in various SEO techniques such as link building, blog commenting, article submission and social media optimization etc.
SEO professional have different tasks to execute while working for a company but 76% of SEO masters create a fan page for business in Facebook, analyze the speed of loading pages, 69% of masters analyze the back links opportunities, 64% analyze the competitors in market, 58% perform on page optimization and 55% concentrate mainly on keywords targeting.
Different kinds of content that are helpful for SEO process are articles, blog posts, e-news letters, images, graphics, infographics, polls, surveys, press release, white paper and social media content. There are several tools available for SEO professionals but 51% of them use Seomoz and open site explorer.