Every business requires its brand to gain online reputation for effective product sales. A product can gain fame over online if the content related to product is depicted in a positive and clear way.
In 2012, the total online population is 2 billion and by 2017, it is expected that the online population may reach 2.5 billion. Reports show that in next five years, the world's population will grow by 4% and online population will raise by 25%.
It is reported that more than 61% of consumers will research online before buying a product and 43% search for expert opinions about a specific brand before making purchase.
Usually a happy and satisfied consumer will influence 9 other consumers to purchase the product and unsatisfied customer will influence 17 other consumers not to buy the products. More than 87% of consumers buy products looking at the positive information and every 4 out 5 customers reverse decision to purchase products after seeing the negative content related to product.
