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Media Influence Behavior

media influence behavior

Daily person averagely spends about 5.2 hours before TV and and 3 hours on Internet. Hence they are bound to influence the purchasing decisions of the masses. 61% of the population uses social networks and out of them 6.8% made a purchase decision based on them.

The major sources to learn about products are of course TV which prompted 51% to go online to find about products and services offered. The most influential ad media which makes the purchasing decision of the people are TV (37.2%), Newspaper (10.6%) and Internet (5.6%).

Categories : Business Graphs, Social Media Graphs, Society Graphs | Published by : graphs | Date : Jun 28, 2012
Tags: influence behavior social media, media influence on purchases, social media influence behavior, social media influence on purchase

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Source : http://www.relevantinsights.com/media-infuence-on-purchase-behavior
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