If you think the reviews posted online are only for freebies and points, then think again. 90% of people write reviews to help other consumers make good decisions.And 79% said to help the company that treated them right.
Local businesses need to attend to the customers properly because 67% read online reviews before purchasing a service or product. 58% of the people trust a customer review to place faith in a local business. And that's not all, 70% of the customers go for that business which has 6-10 positive reviews.
After this believe it or not, reviewers do care for the fellow consumers.