It doesn't matter how much you wrap up your head on receiving the limitless emails every day, but still email remains the major way of communication for businesses to reach their potential clientele and to carry out operations in a more professional way.
Every time when a new social media network emerges or gets added to the online platform, the debate against the end of an email will arise. Sure, the companies with ever growing technology are now capable of directly accessing the social media networks, direct email and TV channels for communicating or spreading the required message, but still email is the best preferred communication medium to reach the customer in a quick time.
On Google’s search engine, the phrase ‘email is dead’ is the popular search term with a total search results of 1,500,000. To trounce out the rumors, a survey has revealed that still in America, over 90% of individuals aged 12 years and above stay active and use email regularly, the first thing that over 58% of American adults still do immediately after waking up is checking their personal email.
From the various marketing strategies such as content marketing, email marketing and social media marketing that are often used by the companies to promote their business, email marketing is proven to be more effective as every dollar that you spent on email marketing will fetch you around $40.56 in return.
Few key attributes of an engaging email includes trustworthy, strategic, conversational and it should be easily coordinated on different channels.