It’s arguable whether it was the Jenner and Kardashian sisters or Selena Gomez or Beyoncé or all of them and more who made Instagram a big pop culture hype back in 2015.But since then, the digital photo album has evolved a great deal and is now one of the three biggest social media platforms with around 700 million active users.So naturally, it was only a matter of time for Instagram to become one of the leading advertising platforms for brands. Instagram as a marketing platform has unlimited potential due to its diverse user base.
Even though Facebook has more active users, according to Forrester,it only has an engagement rate of 0.10% whereas the engagement rate of Instagram is 4.21%.
Some other advantages that make Instagram ads all the more suitable for marketing include :
- Instagram ads are nonintrusive-hence less likely to annoy the audience
- You can easily integrate your merchant website and sell your products instantly
- Instagram measures the success of the campaign in terms of awareness, reach and recall
- Instagram is less time consuming and more cost-effective