Online Marketing has become a fad of the present time. No business can imagine its presence and sustenance without an impactful online presence. Every size of business starting from very small, middle to massive is spreading their online presence to reach up to more and more number of potential buyers and consumers.
The online presence of the websites has becoming quite common and Face book has become the most visited website in the world. Smartphone’s have changed the way we have been using the internet and now more and more number of Smartphone users are doing their online searches on their mobile itself.
1. Path To Online Marketing Success
More and more number of potential customers is spending their time online and 22% of their time is spent on social networking, 21% time is spent on searches, 13% on watching entertainment, 5% on shopping, 19% on emailing and 20% on reading content. To capture more and more online consumers the search should be made user friendly. 85% consumers search for local business online.
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2. Online Marketing: Multicultural Marketing In Canada
More than 20% of Canadian population comes from multicultural ethnic group out of the total population of 35 million in Canada. 7 million populations in Canada are foreign born and most of the multicultural population in Canada comes from East Asia or South Asia. Top 4 languages in Canada are tagalong, Mandarin, Arabic and Hindi.
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3. Online Marketing Strategies
The stiff online competition makes it hard for the small business owners to make their products visible and sell it online. There are some interesting methods available that can help people gain an impactful online presence. 78% of online users do internet search online and 62% of B2B companies are acquiring their customers online. 57% business is acquired by the companies with the help of their official blogs.
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4. State Of Digital Marketing
Some of the major objectives of digital marketing programs are to increase awareness about the product, generate new leads and increase revenue. On the lead generation process the biggest impact is done by SEO techniques. 59% leads are generated with the help of SEO; where as 21% comes from the social media marketing and 20% from PPC.
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5. Overhaul Your Fitness Gym's Reputation Through Online Fitness Marketing
Being overweight can enhance the sense of anxiety and low self esteem where as being fit always makes one feel better. From the year 1995 to 2006 the number of Gyms in America has increased up from 12,000 to 30,000.
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6. 20 Things You Should Know About Online Marketing
20% of the searches made on Google.com are local in their nature and Google hotpot has more than 3 million ratings. Google map has 150 million mobile users and search market shares are increasing in most of the countries quite rapidly.
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7. Why Email Marketing
Email marketing has become one of the most cost effective methods to communicate with the existing customers without putting in much of the efforts. The key objective of email marketing is to create awareness about the product so that more and more number of users can make use of that.
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8. Content Diversity In Online Marketing
In the past 70% marketers used articles for promoting their products online and on the static websites 94% of marketers used website content for attracting the potential customers towards their products.
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9. The Science Of B2B online marketing
Six effective components of B2B marketing are marketing analysis, discovery and foundation, buyer personal profile, lead definition, campaign development and set goals and define KPIs. In the online marketing campaign the most effective aspect is strategy that has to be defined and explained for better outcomes.
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10. How Online Marketing Techniques Grow Your Firm
Online lead generation has become one of the fastest and cost effective methods for all the marketers. The leads that are generated online can bring more growth and higher profits for an organisation.
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11. Search Effects Online Marketing
74% of search terms on Google are encrypted and Google master tools along with Google analytics are used for dealing with the 100% encrypted searches.
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12. 2013: Year Of Intelligent Content Marketing In The UK
78% business invests in content marketing and 9 out of 10 businesses in UK invest a good amount of money in content marketing.
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13. Online Marketing
The expenses of SEM are increasing and as compare to $24 billion in 2008 it is expected to increase up to $66 billion by the year 2016. The acquisition cost is rising and the profitability is declining. Thus more and more number of businesses is trying to retain the customers with the help of regular newsletters.
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14. How the Internet Is Shaping Dental Marketing
273,785,453 Americans make use of Internet and that comes to 78.6% of American population. 143.4 million of Americans are on Facebook and on an average an American spends almost 66 hours on internet each month.
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15. Top 5 Online Marketing Mistakes
The most common mistake is to rely on the Facebook sponsored advertising for the promotion of your product because 83% of Facebook users say that they do not rely or never click on a Facebook advertisement.
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16. Online Automotive Marketing And Advertising
90% of the car buyers make online search before making a decision to buy a car and they also try to compare various options available in the market by an online search.
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17. Effective Internet Marketing
Effective internet marketing relies on the perfect strategy. Without a goal no marketing campaign can become successful. In the year 2012 some of the companies that displayed great success in terms of their marketing efforts were ones that focus on blogging, social media, content creation, email and mobile marketing and websites and landing pages.
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18. Online Marketing Trends
In this age of technology and competition more and more numbers of companies are trying t devise various strategies to attract more and more number of consumers. 86% of B2B firms are making use of social media for brand promotion as compare to 82% of B2C companies.
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19. Five Steps To Online Marketing Success
High quality of content can attract more and more number of followers on the web page that are attracted in the products.
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20. Bridging The Gap Between Offline And Online Marketing
Digital marketing has become a focus for all the marketing campaigns but amidst of all this the brand managers must not forget to try and use the offline strategies that can pull-in more and more number of consumers to their online portals. In the overall conversion rates of the customers the offline strategies play a major role. Marketers are trying to use a hybrid metrics of offline and online strategies to attract more and more number of potential consumers.
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