Mobile phone has become an inseparable part of our daily life and most of us depend on mobile phones for many of our daily needs. The widespread use of mobile has invented a new marketing opportunity known as mobile marketing.
The mobile internet usage is growing rapidly and by the year 2014 end, the mobile internet usage will take over the desktop internet usage. Almost one half of all the local searches are performed on the mobile devices.
1. The Growth Of Mobile Marketing And Tagging
People are spending more and more time on their mobile phones and a whole new marketing world has evolved around the mobiles. SEO, mobile sites and geolocation are some of the common terms used for the mobile marketing. Out of the 4 billion mobiles used worldwide almost 1.7 billion are Smartphone. Almost 3.05 billion phones are SMS.
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2. Mobile Marketing Via Text Messaging
SMS’s are everywhere in the world and out of 4 billion mobile phones used worldwide almost 3.08 billion are enabled with SMS services. 76% of the mobile phone users can be searched by the text messages and 8 out of 10 mobile phone users are using the text messaging and 98% messages are being opened by the users which are a good opening rate. SMS marketing offers great reach and ROI and 41% times people are inspired to make purchase with the help of a message marketing campaign.
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3. Mobile Marketing Statistics
Almost 43% emails are read from a mobile device as compared to a desktop or web email. People look at their phones almost 150 times a day and almost 70% of searchers act within an hour. Only 30% people depend upon the PC search now where as most of the people make use of mobile phones for all their web surfing needs.
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4. Top Mobile Marketing Stats That Will Blow Your Mind
Responsive web designs are the most fascinating feature that offers a computer like feeling to the users making searches on the mobile. 91% of adults in US have a Smartphone which is like 271 million adults in US. 90% of SMSs are read in 3 minutes and 88% of users have made use of site for getting discounted deals.
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5. Rise Of Mobile Marketing
Mobile marketing is on the rise and most of the companies are making use of this amazing device for promoting their brands and products.
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6. B2B Mobile Marketing
Mobile channels are redefining the way the mobile companies make use of technologies for promoting brands. In the year 2012 the sales of tablet phones reached up to $ 29 billion out of which 70% sales will be iPads.
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7. Tablet-Marketing As Distinct from Mobile-Marketing
India has 6 million plus tablet users and almost 44 million plus Smartphone users. 72% of Smartphone users make use of their devices while travelling. 88% of tablet usage is done in the living room itself. According to gender distribution 49% female make use of tablets where as 51% male make use of tablets. For the mobile usage almost 56% male use mobile phones where as 44% female make use of that.
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8. Mobile Marketing In Germany
The use of mobile marketing is spreading rapidly in Germany as well. The increasing number of mobile phone uses has created a huge market for the mobile marketing facilities.
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9. Mobile Marketing In UK
In the year 2012, 39% of all the adults in UK had a mobile phone but by the year 2016, almost 80% people would be making use of Smartphone. 18% people can manage without their desktop PCs and 22% would prefer to trade in their TV sets if their Smartphone is gone.
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10. What To Know Before Building A Mobile Marketing Strategy
The number of Smartphone users in US is expected to increase almost 50% more from the year 2010 to 2015. In the October 2010 almost 21% of mobile subscribers owned a Smartphone where as by the end of 2011 50% of mobile subscribers owned a Smartphone.
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11. Why Your Business Needs A Mobile Marketing Plan
On the planet earth there are 6.8 billion people out of which 4 million make use of mobile phone for most of their communication needs. US alone have 271 million mobile subscribers and 60% of consumers make use of searches about the products or services on their Smartphone.
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12. The Global State Of Mobile Marketing
Consumers are loaded with various mobile technologies and US can be considered as a bellwether for the mobile technology.
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13. Mobile Marketing: No Longer A Spam And Pop-Up World
The trends in marketing world are changing rapidly as the society is becoming more and more dependent on technology. Adults are spending more and more time on mobile media as compare to newspapers or magazines.
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14. Marketers, Embrace The Mobile Web
The web use on mobile is increasing rapidly and more and more number of marketers is incorporating mobile marketing into their marketing agendas. The increasing proliferation of web based devices like mobiles, tablets and Smartphone maximum number of client base is available on these devices itself.
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15. How Users Interact With Mobile Marketing Campaigns
In the digital era of today’s time mobile marketing campaigns are increasing rapidly and it’s time for the marketers to get ready for some action in the field of mobile marketing.
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16. Mobile Marketing Trends
In the Smartphone OEM category the maximum share is of Apple with almost 35%. Mobile marketing works in many ways it involves mobile commerce, big data, real time bidding and augmented reality.
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17. Mobile Marketing, Why You Need It?
A huge number of consumer bases is accessing internet on their mobile whether it is for browsing, banking or shopping. In coming few years the internet access on mobile devices will surpass all other devices.
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18. Mobile Marketing Optimisation
There are some interesting mobile facts that may not be known to many people almost 75% of America bring their phones to the bathroom and 53% Americans make use of Smartphone to do web browsing at least once a day. 66% Americans who are aged 24-35 have their own smart phones.
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19. Smartphone- Mobile Marketing Trends
A consumer evaluates multiple factors before buying a Smartphone. Speed and no contract plans are fastest rising consideration shapers for people who wish to buy mobile phones. 1 in 3 purchasers may switch the carriers and 80% of all the shoppers’ research online before making their purchase of mobile phone.
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20. Mobile Marketing In The Retail Industry
Retailers must be willing to join mobile revolution in today’s technological world. Mobile has become one of the most potential marketing tools and even retailers cannot ignore the potential of mobile phones when it comes to increasing the sales figure. 83% consumers like to see fashion on their mobile phones via some website or app.
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