Inbound marketing is an unified strategy to generate traffic and convert leads to analyze the market situation. This inbound marketing strategy is implemented mainly to attract the customers through strong and relevant content.
Inbound marketing makes use of a website, social media, SEO and Blogging techniques. The website that depicts the product information must be updated regularly and reports say more than 42% of mobile consumer use their mobile devices to search for product information.
In last six years, the number of social media users has increased by 356% and 63% of companies that use social media for inbound marketing has achieved huge profits. Blogging is other technique that aids the organization to generate more sales and the company that maintains a separate blog have 55% more visitors.
The average cost per lead in case of inbound marketing is $135 and the cost associated with inbound marketing is 61% less than the outbound marketing.