Colors have a significant effect on the choices that we make. We are most of the time guided by the colors we like or hate. Marketers are also aware of the way colors can impact the behavior of customers.
They know which color works best for promoting things and how to target the audience based on color. When you have the right colors and hues, you have more chances of attracting the customers. Find out how colors are used in marketing in this infographic.
Red is mostly used for products that are action oriented.
Orange color suggests value of products and discounts associated with it.
Yellow is an attention grabbing color that is used for highlighting information.
Green color is associated with freshness, growth and revitalization. It represents ecology and is a verb.
Blue is the top favorite color of marketers as it is liked by everyone and hence works well.
The color purple is associated with generational divide. Opinion about purple differs according to the individual’s age.