Google panda is the update that was released by Google to penalize the sites with weak content and irrelevant back links.
At present Google has more than 80 billion pages that are indexed so Google is creating new algorithms to reduce the number of pages on search engine.
The first Google panda update was released on 24th February, 2012. to stay away from the effect of Google panda update, the content placed on the website should be unique and try avoiding web pages with duplicate content.
The best technique to get ranked in the Google panda update is to promote the content or website over the social media sites like face book, twitter etc. Improving the bounce rate is a bets technique to drag the Google's attention and get ranked. By varying the anchor text using 5 – 10 key words and avoid keyword flooding.
Google has created a panda update to penalize the websites with duplicate content and irrelevant back links.
Google creates an update with certain specifications and the sites that meet these specifications are given page ranks. At present Google have more than 46 billion of web pages that are indexed.
There are several principles that every SEO company must follow to get ranked are producing high and unique quality content, improve the bounce rate, promote the entire content over social media, focus on getting back links that are of high quality and avoid duplicate content and scrap in the web page.
It is reported that Google analytics application is used by 57% of top 10,000 web sites. The Google panda update 1.0 was released on 24th February 2011 and panda 3.5 was released was 19th April 2012.