Dealing business in mobile app nowadays has become challenging. This is due to high rate of user who leave app after one use. Research confirmed that the percentage of user who leaves app after one use is increasing these years. In 2016, the percentage of user who leave app after one use is twenty three percent. In addition to app marketing, business in mobile app should consider app engagement. These are the strategy that mobile app industries should consider to drive the mobile app engagement.
Guide users on the app’s main feature with an image. By using deep linking take your users to the appropriate screen. Include a welcome message when a fresh feature is updated.
Exploit your user conversations through user re-targeting by sending push notifications. Include coupon offers with a link to the appropriate app screen.
Include a friendly tutorial with a video message. Make use of banner images and in app messages to interact with people. Get engaged by enouncing special offers.
Give your users with an incentive to share app. Encourage your users to rate and review app.
Encourage users to update their app versions. Reward power users with special offers and discounts. Reengage dormant users with limited offers.