Facebook has taken over the globe in quite an impressive and swift manner. But what goes behind marketing Facebook? Facebook Marketing stories and statistics are pretty interesting and also inspiring. The following given stats shall make for an interesting read:
Insight into Facebook marketing:
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Facebook delivers 28% display ad impressions which is more than Yahoo, Microsoft, Google and AOL combined. 39% people out of the 900 business owners on whom a survey was conducted, said that they plan to spend money on Facebook marketing in 2012.
Facebook marketing strategies:
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Some marketing strategies of Facebook are:
- Contests: awarding a prize to fans who share and hosting joint contests etc.
- Ads: asking a question and advertise an event etc.
- Events: adding a media room and throwing an online party etc.
Facebook by Numbers
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In the Middle East, the countries that use Facebook most in Arabic are Palestine, Egypt, Iraq and Saudi Arabia. In the Middle East, most of the people do not list their relationship status while in the US; most people do list their relationship status on Facebook.
Facebook vs. Google
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Google managed to earn 10 times more revenue than Facebook in the year 2011 while the current market value of Google is three times more than that of Facebook in the year 2012. Facebook had about 3500 employees while Google had 32467 employees at the end of 2011.
Your brand’s Facebook page
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The reasons why customers use social media for support are because 48% customers praise a brand for great service, 50% of customers seek a response from the brand about a service issue and 46% of them share their experiences about poor customer service.
Facebook Ads VS Google Ads
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The average CTR of an Ad on the Google display network is 0.4% which is almost 10 times more than that of a Facebook Ad. The world’s largest online display advertising network comprised of Google properties including Gmail and YouTube etc. Facebook on the other hand hasn’t really been able to reach to those users who use Facebook on their phones.
History of advertising on Facebook
Facebook was launched in February 2004 while in September 2006, Facebook and Microsoft formed a strategic relationship for banner ad syndication. It was only in April 2008 that Facebook Ads were launched. In March 2009, language and radius based ad targeting was introduced by Facebook. Two years later in April 2011, Facebook reveals Facebook studio.
Twitter VS Facebook
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80% of the people use Facebook to connect with brands while only 6% people use Twitter for the same reason. On Facebook, 69% of the daily users are a fan of atleast one brand while on Twitter, 60% of the daily users are a fan of atleast one brand.
Top 5 social media sites
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The top 5 social media sites are Facebook, Twitter, Stumble Upon, Reddit and Google Plus. Alexa ranked Google Plus to be the number 1 social media site while Facebook was ranked number 2, Twitter came at the 9th position, Reddit on 120th position and Stumble Upon took the 132th spot.
Value of a Facebook fan
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The value of a fan depends upon the objectives which are supported by relevant resources to make the page gain traction. Basically, one needs to create a true and durable value-added experience that will keep the client a fan of his/her page.
