Along with various methods of marketing, email marketing is advantageous in many ways.
The email marketing promises great profits for marketers.
But, 65% of marketers allocated only 25% of budget for this new way of marketing. And 27% of them allotted 26-50% of budget. For many reasons, still 70% of are not making use of it.
When looked at the features that the marketers use. They mostly, relying on variable fields(86%) and drip nurturing(61%). The least used features were mobile optimization(25%) and s[am analysis(33%).
When it comes to timing, Tuesday and during 8am-12pm is the best optimized time slot for email marketing. Emails that contained webinars offered more recipients than all other white papers, case studies, and multimedia consisted mails.