This infographic from toasttv.co.uk looks at the numbers behind TV advertising and DRTV (Direct Response) TV advertising. In the video viewing race, Live TV still dominates. Live TV has a 52% share of viewers. Social platforms like Youtube and Facebook are building market share with 11% and 1.2% respectively.
The TV is watched by 95% of ABC1 adults each week which is great for advertisers looking to put their products in front of viewers with disposable income.
The infographic also displays several different advertising options and ranks them by efficiency. This index measures how much budget needs to be spent on an ROI. These options include Brand adverts, DR online and DRTV advertising is the most efficient way to spend a marketing budget.
Another area the infographic looks at is the trust relationship between viewers/readers and various entertainment platforms. The TV comes out on top when viewers were asked which medium they trusted most. 48% of viewers trust TV.