Advertisers are largely unaware of how much waste occurs in their ad campaigns.In 2019, $42 billion was wasted due to ad fraud and it continues today. Ad fraud is difficult to detect, especially given the large scale of many ad campaigns today and the increased levels of technical sophistication fraudsters are using. Types of ad fraud can include click bots, malware, hidden ads that are “stacked” or buried in small pixels, click farms, fake URL attribution, and more.
This infographic about click fraud helps show businesses and marketers what's really happening when they buy advertising online.