Bulk messaging is to send large number of SMS messages to mobile phone terminals. This type of messaging is mostly used by companies, enterprises, banks and several consumer brands to advertise their products.
According to TRAI, it was reported that there are more than 929 million mobile subscribers in India. Every month more than 350 billion text messages are exchanged between users across the world. At present, India holds the record for being world's largest mobile market after china.
SMS has become cheap and quick way of communication for youth in India. there are several types of industries that use SMS service and entertainment industry tops the category list that makes maximum use of SMS service followed by astrology, sport news, jokes, banking, education, business and shopping etc.
SMS service is mostly used by people in Urban cities of India. Reports show that 6% of people in Delhi use SMS service, 5% of mobile users in chennai use SMS service, 5% of mobile users in Mumbai and 4% individuals in Hyderabad use SMS service.