Color influences your businesses.
According to studies, 60-80% of purchasing decisions are influenced by color of a product. Initially its the color that grabs a customer's attention.
Among many colors, most companies used blue(33%). 28% of companies have red color n their brand name or product color. Another 28% of companies utilize black or gray scale.
95% of companies used only two colors in their logos. Only 5% of the companies used more than 2 colors. While 41% of them use text only.
Each color has unique nature or psychology. Colors can be classified into warm and cold categories. While red, orange, yellow comes under warm zone, blue, violet, gray falls into cold colors list.
However specific colors are used for specific services. For example, green represents health.