Daily person averagely spends about 5.2 hours before TV and and 3 hours on Internet. Hence they are bound to influence the purchasing decisions of the masses. 61% of the population uses social networks and out of them 6.8% made a purchase decision based on them.
The major sources to learn about products are of course TV which prompted 51% to go online to find about products and services offered. The most influential ad media which makes the purchasing decision of the people are TV (37.2%), Newspaper (10.6%) and Internet (5.6%).