In this digital age, it's more important than ever to have an efficient and effective sales platform. When consumers are interacting with various online marketing channels, there are a growing number of ways for brands to track and attribute the success of their individual campaigns. According to research by MarketingSherpa, however, there are several "simple, effective, and low-cost ways" to collect actionable data on customer behavior that can improve overall performance.
What are the most common mistakes that could be thrown at you during your marketing plans? With the high demand for digital and web technology, there is a lack of innovation in this domain. Therefore, a well-planned campaign utilizing the right combination of marketing technologies will translate into a successful venture. A great marketing area to invest in is using technology for effective lead generation. But you still have to know whether any given lead generation channel is making a worthy return on your investment, which is where marketing attribution software fits in.