For the second year in a row, Toyota reigns supreme as the most searched car brand according to Compare the Market’s annual analysis of Google Trends data.
The data reveals that the Japanese car manufacturer topped searches in 47 of the 154 countries analysed, representing around 31% of all searches. But it’s not all about winning glory – searches have decreased from almost 35% in 2020, and other brands are starting to gain some ground.
In the four years since Compare the Market began publishing the report, Toyota, BMW and Mercedes have remained a consistent trio on the podium, with Toyota on top in 2018, 2020 and 2021.