The history of logos can be traced back to a very long time, all the way to prehistoric symbolism, Egyptian hieroglyphs, livestock branding, and early family crests. It's even believed that branding may have started with the practice of branding livestock to help prevent theft. Today, there are more logos for brands than ever before, and many of them actually have some fascinating hidden meanings too!
For example, did you know that in the FedEx logo, there's actually an arrow between the "E" and "X" to symbolize their speed? Another interesting brand logo symbolism comes from Tostito's, where each lowercase "t" in the logo is actually a person holding a chip, while the "i" is a bowl of salsa. This infographic from UPrinting shows 50 different popular brands and the hidden meanings behind each of their logos. What are some of your favorite brand logos out there today?