The misalignment of the sales and marketing departments in the past is now actually a matter of history since the time they has come when these two mortal enemies have decided to work together in favour of the company and the main reason for this new-made friendship is of course the advent of the internet in the lives of the business houses and their owners.
And this collaboration can be successfully compared to that of couples who might or might not be able to make it work. Just like it is important for alignment and compromise in a relationship, sales and marketing teams also have to learn the beauty of alignment and the usefulness of compromise to make it work for their company's sake.