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Strategic Account Management Challenges

Strategic Account Management Challenges

 

Strategic account management (SAM) involves techniques to acquire and retain the client accounts that matter most to the performance of the business.

It advocates that ensuring good management of these core accounts the total profits and value of the company can be increased. Out of a study of 373 SAM users, 73 were highest performers and they have reiterated the fact that it was their SAM initiatives that made them high achievers.

Having a SAM tool, a SAM plan and process in place, having the knowledge to increase capabilities of employees to help strategic accounts are very important in implementing a successful SAM initiative.

The main components of SAM are: Strategy and operations, execution, accountability, motivation, team and capability.

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories : Business Graphs | Published by : graphs | Date : Aug 9, 2012
Tags: strategic account management activities, strategic account management benefits, strategic account management challenges key, strategic account management challenges programme, strategic account management challenges sam, strategic account management cheats, strategic account management contests, strategic account management games, strategic account management major challenges, strategic account management puzzles

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Source : http://raingroup.com/
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