With the ever evolving growth in the technology, it has become easy to establish connection between the brand and the customers. Due to sudden increase in the usage of social media, there were many opportunities being created for the companies to promote their brands and services to existing potential customers and achieve the brand success.
The brand value of a product will have major impact on the companies that have shareholders, because a well-known brand can easily convince the general public and draw their attention to buy share and make investments in the business.
Apart from it, the brand value can have a great influence on the company sales and it allows the organization to set an appropriate price for the product.
Apple Inc tops the current calendar year 2013 with its brand worth of $185 billion, though the company’s growth rate has reduced by 95%, its brand value has never fallen and perhaps it got raised by 1% from the year 2012.
Google, the leading internet giant with 13.7 billion monthly searches and 359 million active users has seen a 5% increase in its brand value in the current year when compared to 2012 and its present brand value worth is estimated to be $113.7 billion.
IBM, McDonalds and Coca-Cola are few other brands that are being top rated among the share buyers and business investors. To have a successful business, it is essential to promote the brand until it reaches the public and gets recognized by people on and off the internet.