With 70% of recruiters looking at candidates' social media profiles, personal branding is a must for job seekers. Personal branding consists in promoting your strengths and uniqueness to a target audience, such as potential employers.
We can now market ourselves online, gain the attention of potential employers, or partake in social campaigns showcasing our values and moral compass. In fact, building and managing a self-brand has become a must. If you are careless about your online presence, chances are that what others see as your online identity is not actually what you had in mind.
The infographic highlights personal branding dos and don'ts