The term B2B companies or business-to-business companies refers to a business model where one company sells goods and services to other companies. Since it differs to a large extent from the B2C (Business to consumer) companies, the B2b marketing strategies are also of different kinds than that of the latter.
B2B Marketing: B2B marketing techniques share the same basic principles with B2C marketing,only their execution is different. Consumers choose products based on various parameters aside from price, like quality,brand status or popularity. But in B2Bmarket,buyers make their choices solely based on price and profits.
One of the most important tools in the B2B marketing techniques is the contact database. A company armed with a decent collection of contact information as well as transactional and firmographic data of customers and further prospects is much ahead in the different fields of the game, including customer segmentation,analytics, and marketing communication. Hence it is absolutely necessary to create and maintain a contact database that will lead your company to gain new customers and expand the value of the already existing ones as well.