With advancement in the technology more number of internet users has stared utilizing their mobile devices to access the internet. This made the hotel industry to concentrate more on internet in order to enhance their brand identity and increase their revenue.
To win the hearts of their customers, nearly 27% of hotels have started offering live chat option for their visitors to improve the exposure of hotel website. Most of the hotels are spreading their social seeds by staying active on different social networks like Google+, Foursquare, Instagram, Pinterest and Tumblr.