Twitter, a popular social media platform often used by the businesses to enhance their visibility on the market and on composing tweets at regular times can effectively improve the business profit. The company owners are suggested to publish tweets on Saturday and Sunday as more number of users stay active on these days. Whenever the product or tweet reaches more number of users, there are good changes of having a strong user engagement activity.
Of the total brands on Twitter, nearly 64% of them track the time when the user engagement rate will be more and then proceed further to publish the tweets. The tweets with word length less than 100 characters have 17% more chances to reach the Twitter user.